Snapchat

  • 4M daily active australian users
  • 173 daily active users 2/3 producing content daily
  • 10+ billion daily video views
  • the average daily user on snapchat creates more than 20 messages or ‘snaps’ per day
  • snapchat claims the average active user spends 25-30 mins on the app every day
  • snapchats vertical videos have up to nine times the completion rates compraed to horizontal video
  • believed to have the highest rate of engagement of any social network

Demographics

  • 13-17 ——23%
  • 18-24——37%
  • 25-34——26%
  • 35-54——12%
  • 55+———2%

Hacks

  • Frequency & recency
  • don’t front load
  • ask for snap-backs and engage back with them. VIDEO them back a personal video.
  • take the conversation off snapchat
  • People do not want to be educated on snapchat!
  • They want to see behind the scenes!