- 4M daily active australian users
- 173 daily active users 2/3 producing content daily
- 10+ billion daily video views
- the average daily user on snapchat creates more than 20 messages or ‘snaps’ per day
- snapchat claims the average active user spends 25-30 mins on the app every day
- snapchats vertical videos have up to nine times the completion rates compraed to horizontal video
- believed to have the highest rate of engagement of any social network
- 13-17 ——23%
- Frequency & recency
- don’t front load
- ask for snap-backs and engage back with them. VIDEO them back a personal video.
- take the conversation off snapchat
- People do not want to be educated on snapchat!
- They want to see behind the scenes!