Social Media Platforms

Why Social Media?

  • 7.524 billion people on earth. 3.819 billion access the internet.
  • 3.028 billion are active on social media (+10% growth)
  • 2.890 billion use social networks on mobile (+1M pm)
  • Social Media is the second most effective digital marketing tactic for customer retention, behind only email.
  • Nearly one-third of the world uses social networks regularly
  • 90% of young adults (aged 18-29) use social media 35% of those over age 65 do.
  • 74% of consumers rely on social media to make purchasing decisions
  • 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who don’t.
  • 4/10 reps have recently close 2-5 deals directly thanks to social media.
  • Using social selling tools can increase win rates and deal size by 5% and 35% respectively.
  • social media has a 100% high lead-to-close rate than outbound marketing.
  • clicks from shared content are 5x more likely to result in a purchase
  • shoppers who view video are 1.81 x more likely to purchase than non-viewers.
  • content marketing generates 3 times as many leads as traditional outbound marketing.
  • content marketing costs 62% less than traditional marketing
  • 59% of social media users think companies who use or are active on social media seem to be more approachable.

Monthly Active Australian Users

  • Facebook: 15M
  • Youtube: 15.7M
  • Instagram: 9M
  • LinkedIn: 4.2M
  • Snapchat: 4M
  • Twitter: 3M

When We Socially Network

  • 71%¬† – in the evening
  • 57% First thing in the morning
  • 47% lunch time
  • 47% breaks
  • 39% last thing before bed
  • 21% during work
  • 18% commuting

Facebook (94%)

  • 15mill monthly active users
  • 7/10 Australians use Facebook
  • 1/2 Australians use Facebook daily

Youtube (51%)

  • 1/2 australians use youtube

Instagram (46%)

  • 1/5 australians use instagram

Snapchat (41%)

  • 4mill¬† monthly active users
  • 1/6 australians use snapchat

Twitter (32%)

LinkedIn (18%)

Tumbler (11%)

Google + (10%)

Pinterest (10%)

Reddit (3%)

Vimeo (1%)